The premier %%virtual summit%% on data reliability, observability, and the future of trustworthy AI.
As enterprises race to embed AI across the business, one truth is clear: without trust, there is no intelligence. Signals Summit 2025 brings together the world’s leading data thinkers, architects, and operators to explore how to design systems that are resilient, reliable, and AI-ready by default. Across four days of keynotes, firesides, and panels, you’ll discover what it takes to transform data observability into an enterprise foundation for the next decade.
Hear from pioneers shaping the future of data, including leaders from dbt Labs, Shopify, Penguin Random House, Great Expectations, and more.
Four days of firesides, keynotes, and panels designed for practitioners. Every session blends technical depth with real-world business context.
Join a global community of data leaders, architects, and practitioners. Connect, share challenges, and leave with playbooks you can apply immediately.
Agenda at a %%Glance%%
Four days. Fifteen sessions. Firesides, keynotes, and panels designed to give you actionable insights from the world’s leading data voices. Explore the agenda below and discover the sessions most relevant to your work.
Opening Keynote: Modern Reliability in the Age of AI


AI initiatives collapse not because of models, but because of the data beneath them. In this opening conversation, Sanjeev and Salma frame the executive challenge: how enterprises can design for reliability from ingestion to insight. Expect sharp takes on why trust is becoming the new KPI for AI success.

Sanjeev Mohan
Former Gartner VP and leading voice on modern data platforms. Sanjeev helps enterprises cut through hype to design architectures that actually scale.


Salma Bakouk
Salma is redefining how enterprises think about observability: not just detection, but trust by design, a foundation for AI-ready data systems.
The Trust Layer: From Transformation to Observability


dbt transformed how teams build with data; observability defines how teams trust what they build. In this fireside, Tristan and Salma explore how a trust layer is emerging alongside transformation and semantic layers — and why reliability, quality, and transparency are now essential guardrails for modern analytics.

Salma Bakouk
Salma is redefining how enterprises think about observability: not just detection, but trust by design, a foundation for AI-ready data systems.

Tristan Handy
The architect of dbt’s transformation layer. Tristan now champions the rise of the “trust layer”: observability as the new guardrail for analytics.

Metadata as Architecture: Why the Future of Data Trust Starts Here

Metadata is more than documentation, it’s the connective tissue for observability, lineage, and scale. Tomas explains how metadata-centric architectures create durable trust in modern data platforms.

Tomas Kratky
An innovator in metadata and data lineage. Tomas explores how metadata underpins scalability, compliance, and end-to-end trust.

Data Contracts, Metadata, and Lineage: What Actually Works?


Contracts and lineage are hot topics, but what really scales in practice? Practitioners share candid lessons on designing observability that works in production environments.

Callum O'Connor
Known for pragmatic perspectives on data contracts, lineage, and dashboards. Callum focuses on making observability work in real-world analytics.


Hannah Rounds
A practitioner voice on metadata and data contracts. Hannah shares how teams can operationalize contracts to build reliability into workflows.

Beyond the Modern Data Stack: Why Architecture Is the Real Source of Trust

The modern data stack promised speed and flexibility, but reliability still lags behind. In this keynote, Joe Reis argues that observability isn’t a feature you add later, it’s an architectural principle you must design from day one. A pragmatic call to rethink reliability as the core of your data platform.

Joe Reiss
Co-author of Fundamentals of Data Engineering. Joe challenges assumptions about the modern stack and makes the case for trust-first architecture.
Designing Data Products People Trust


At Shopify, Solmaz built data products where adoption hinged on trust. In this conversation with Salma, she shares lessons on designing for reliability, explainability, and user confidence when business outcomes depend on it. From fraud detection to merchant payouts, this fireside shows why in data products, trust isn’t a feature, it’s the product.

Salma Bakouk
Salma is redefining how enterprises think about observability: not just detection, but trust by design, a foundation for AI-ready data systems.

Solmaz Shahalizadeh
At Shopify, Solmaz led teams that turned data into merchant-facing products. She now advises the next generation of data companies on designing systems users can trust.

Governance That Scales: How Metadata Powers Compliance and Control

Most governance frameworks crumble under scale. Mahdi reveals how metadata-driven observability is making compliance and control possible without slowing teams down. Expect real-world insights into lineage, policy enforcement, and embedding trust into the data fabric.

Mahdi Karabiben
Product leader focused on metadata-native observability. Mahdi shares how to scale governance and compliance without slowing teams down.
Data Observability in Complex Enterprises


A multi-voice discussion on deploying observability across massive, global data supply chains, and why process change is harder than tool adoption.

Maxime Cohen
Maxime Cohen is implementing data observability solutions at St-Gobain.


Alejandro Huertas Martínez
Alejandro Huertas Martínez is a data domain lead at TheFork (LaFourchette), where he oversees strategy, governance, and engineering to build scalable, business-ready data platforms.
The New Trust Equation: Observability Meets Governance



Governance used to mean gatekeeping. Today it must balance agility with accountability. In this panel, senior leaders debate how observability reshapes governance strategies, how to operationalize lineage for risk management, and how enterprises can design governance that unlocks innovation instead of stifling it.

Pete Williams
An enterprise leader with hands-on experience in building reliable, governed data ecosystems in one of the world’s largest publishing houses.


Michael Thompson
Expert in governance strategy and risk frameworks. Michael shares how observability and governance intersect to create accountability.


Rose-Mary Leavy
Specialist in data stewardship and regulatory frameworks. Rose-Mary brings a practitioner’s lens to balancing agility with compliance.

AI Without Illusions: Separating Hype from Deployable Reality

AI is everywhere, but dependable AI is rare. In this keynote, Ben Castleton cuts through the agentic hype to show what it really takes to deploy AI systems that work in practice. Expect candid insights on pipelines, monitoring, and why “self-healing” is harder than most vendors admit.

Ben Castleton
Entrepreneur and data quality evangelist. Ben explores the gap between AI hype and reality, and how observability can make agentic systems actually deployable.

Building Trust at the Edge of AI: Ensuring Governance When Every User Can Ask a Question

Self-service and AI queries open new opportunities, but also risks of inconsistency and mistrust. Colin explores how governance and semantic models ensure trust doesn’t collapse as access expands.

Colin Zima
Colin Zima is the Co-founder and CEO of Omni, and former Chief Analytics Officer at Looker, with deep expertise in building data platforms that make analytics simple, collaborative, and impactful.

Increasing AI Adoption through Sovereign Data Movement

Airbyte CEO Michel Tricot explores how enterprises can accelerate AI adoption without sacrificing data control. Learn how sovereign data movement architectures enable AI agents to access comprehensive data across systems while maintaining security boundaries, preserving metadata, and meeting compliance requirements, unlocking AI deployment at scale

Michel Tricot
Michel is the CEO of Airbyte, where he's spearheading the open-source data mouvement platform
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The Promise of MCP-Powered Workflows: A New Operating System for Data

From Airflow to MCPs, Maxime outlines how infrastructure is evolving to support adaptive, trustworthy workflows at scale.

Maxime Beauchemin
Maxime Beauchemin the founder and CEO of Preset, where he focuses on making data workflows and visualization more accessible and scalable.

Trust at Scale: Building AI-Ready Platforms in the Cloud Era

As enterprises rush into AI, scalable infrastructure must also be secure and trustworthy. Seth shares Snowflake’s perspective on aligning infrastructure, observability, and governance to support reliable AI adoption.

Seth Youssef
Seth Youssef is a Principal Security Field CTO at Snowflake, specializing in cloud data security, governance, and helping enterprises build trusted, compliant data platforms at scale.

Closing Keynote: Trust by Design: A Manifesto for Data in the AI Era

The summit closes with a manifesto-style discussion on what “trust by design” really means for the next decade of data and AI. Our panelists reflect on the week’s conversations, share their visions for the future, and lay out the principles that will define trustworthy data systems at enterprise scale.

Salma Bakouk
Salma is redefining how enterprises think about observability: not just detection, but trust by design, a foundation for AI-ready data systems.
Four days. Fifteen sessions. One unifying theme:
%%Trust by Design.%%
Signals Summit 2025 convenes the pioneers shaping the future of trustworthy data. From transformation to governance, publishing to AI, we’re bringing together the companies building the systems enterprises will rely on for the next decade.

Architecting %%Reliability%%
From metadata to lineage, learn what really works to design resilient architectures that scale.

Governance %%Without%% Gridlock
Discover how to balance agility with accountability and embed compliance without slowing teams down.

%%AI & Agentic%% Systems
Cut through the hype to explore how observability enables AI and autonomous data operations you can actually trust.

Community of %%Practitioners%%
Join 2,000+ peers, from engineers to executives, who are building the next decade of trustworthy data systems.
Meet the Voices Shaping the %%Future of Data Trust%%
Signals Summit 2025 brings together pioneers from across the data ecosystem, from transformation to governance, publishing to AI, to share what it really takes to build systems you can rely on.
Designing Trust Starts Here.
Speak with our experts and discover how to build a foundation of reliable, accountable data for your enterprise.