The Control Plane for %%Data and AI%%

We catch data issues before they reach the business, show exactly why they happened, and how to fix them. So the data behind every decision is one you can trust.

The premier %%virtual summit%% on data reliability, observability, and the future of trustworthy AI.

What Our Customers Say

See Sifflet in action!

Curious about how Sifflet can transform the way your team works with data?

Join our 30-min biweekly demo to see how data leaders, engineers, and platform teams use Sifflet to detect, resolve, and prevent issues—before they impact the business.

Your pipelines are monitored. Your alerts are firing. %%So why does bad data keep reaching the business?%%

Detection is table stakes. What matters is what happens next: why it broke, what it affects, and how to fix it.

Know What Actually Matters

Not all alerts are equal. Sifflet enriches every issue with lineage, downstream usage, and ownership — so you stop treating schema drift and a broken exec dashboard the same way. Focus on what has real business consequences.

Stop Playing Detective

When something breaks, the context you need is already there: upstream lineage, recent schema changes, historical behavior. The root cause you'd spend hours hunting, surfaced in minutes.

One Control Layer Across Your Full Stack

Incidents don't respect tool boundaries. Sifflet covers the whole chain — warehouses, orchestrators, BI — so nothing falls through the gap between Snowflake and the dashboard your CFO opens on Monday morning.

TRACEABLE

Improve productivity and collaboration between engineers and data consumers

For everyone, working with and finding data becomes intuitive with a simple and automated UI, data discovery is simplified with a data catalog, and it is easy to connect with coding workflows.

Sifflet dashboard features overview
Sifflet dashboard features overview
Data Lineage

Troubleshoot

When data breaks, trace it. Map any issue upstream, downstream, and across layers — field by field. Know exactly where a number came from, what it affects, and how to fix it. A lineage gap is a trust gap. Sifflet closes it.

Data quality monitoring

Monitor

Monitor everything. Miss nothing. Out-of-the-box and custom monitoring across every asset — including the ones you didn't know to watch. AI reduces noise as your stack grows, so your team stays focused on signals that matter, not the ones that don't.

Data reliability is a team sport

The right view for everyone in the buying center: the people who build it, the people who govern it, and the people who depend on it.

Data Leaders

Drive innovation and enable AI. With Sifflet, you can transform your data strategy, governance, and team productivity while ensuring efficient and scalable data infrastructure.

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Data Engineers

Boost your productivity. Sifflet gives you end-to-end visibility into your architecture, assets, and pipelines. Advanced monitoring ensures you get the right alerts and lineage helps you get to resolution faster.

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Data Users

No more data discrepancies. Sifflet ensures the highest levels of data quality. Your teams can make the best possible decisions for your company, unlocking new levels of performance that help you compete in the age of AI.

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Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast
Still have a question in mind ?
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Frequently asked questions

Why is data categorization important for data governance and compliance?
Effective data categorization is essential for data governance and compliance because it helps identify sensitive data like PII, ensuring the correct protection policies are applied. With Sifflet’s classification tags, governance teams can easily locate and safeguard sensitive information, supporting GDPR data monitoring and overall data security compliance.
How do declared assets improve data quality monitoring?
Declared assets appear in your Data Catalog just like built-in assets, with full metadata and business context. This improves data quality monitoring by making it easier to track data lineage, perform data freshness checks, and ensure SLA compliance across your entire pipeline.
What is “data-quality-as-code”?

Data-quality-as-code (DQaC) allows you to programmatically define and enforce data quality rules using code. This ensures consistency, scalability, and better integration with CI/CD pipelines. Read more here to find out how to leverage it within Sifflet

What makes Sifflet's approach to data observability different from other tools?
Sifflet focuses on business-context aware observability. Instead of just tracking technical metrics like schema changes or row counts, it connects data health to business impact. This helps teams understand not only what broke, but why it matters and who needs to be informed, making observability tools more actionable and aligned with business goals.
How does Sifflet support data governance and compliance?
Sifflet is built with data governance in mind. Our platform offers robust data lineage tracking, audit logging, and anomaly detection features that help enforce data contracts and monitor for compliance issues like GDPR violations. By providing full transparency into your data pipelines, Sifflet helps you maintain trust and accountability across your data ecosystem.
Why is integration with my existing tools important for observability?
A good observability platform should fit right into your current stack. That means supporting tools like dbt, Airflow, and your cloud infrastructure. Seamless integration ensures better pipeline orchestration visibility and makes it easier to act on data issues without disrupting your workflows.
Why is data observability essential for building trusted data products?
Great question! Data observability is key because it helps ensure your data is reliable, transparent, and consistent. When you proactively monitor your data with an observability platform like Sifflet, you can catch issues early, maintain trust with your data consumers, and keep your data products running smoothly.
What makes Sifflet different from traditional observability tools?
Unlike traditional observability tools that focus solely on technical metrics, Sifflet is designed as a business-aware observability platform. It offers features like KPI-to-asset mapping, business-centric data contracts, and end-to-end data lineage tracking. These capabilities ensure that both technical and business teams operate from a shared understanding of data reliability and impact.

More data. %%Less Chaos.%%

If you want a smoother running stack,
let’s talk about what Sifflet can do for you. 

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