At Sifflet,
Data Means Business.

Data drives every strategic decision, guides innovation, and powers transformation. But how do companies ensure their data is reliable? How can they trust the insights that guide critical business choices? How do they turn raw information into actionable intelligence, high-performing products, and superior strategies? Enter Sifflet.

Who We Are

We are a data observability platform.
We offer end-to-end oversight into the entire data stack, helping teams to uncover, prevent and overcome the technical and organizational obstacles that get in the way of better quality, more reliable data.

Our Mission

We help companies see data breakthroughs. Sifflet delivers smoother running data stacks by providing detailed oversight and solutions that reduce data breaks, improve team alignment and operations, and build confidence in the numbers. The result? Superior insights, value and products from data.

Meet our Executive team

Sifflet was built by a data-obsessed team for
data-obsessed teams.

We’re Hiring!

Chief Executive Officer

Salma Bakouk

Before founding Sifflet, Salma worked in quantitative sales & trading at Goldman Sachs, where she saw firsthand how unreliable data could undermine even the most sophisticated models. She holds two master’s degrees in Applied Mathematics and Computer Science from École Centrale Paris. Named among Europe’s Top 100 Women in Tech, Salma is a frequent speaker at leading industry events including Gartner D&A Summit and Big Data LDN. Outside of work, she loves running mountain trails, discovering new cities, and spending time with her dog always chasing the same clarity and balance she strives to bring to data.

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Frequently asked questions

What’s new in Sifflet’s integration with dbt?

We’ve supercharged our dbt integration! Sifflet now offers deeper metadata visibility and powerful dbt impact analysis for both GitHub and GitLab. This helps you assess the downstream effects of model changes before deployment, boosting your confidence and control in data pipeline monitoring.

How can integration and connectivity improve data pipeline monitoring?

When a data catalog integrates seamlessly with your databases, cloud storage, and data lakes, it enhances your ability to monitor data pipelines in real time. This connectivity supports better ingestion latency tracking and helps maintain a reliable observability platform.

Why should I care about metadata management in my organization?

Great question! Metadata management helps you understand what data you have, where it comes from, and how it’s being used. It’s a critical part of data governance and plays a huge role in improving data discovery, trust, and overall data reliability. With the right metadata strategy, your team can find the right data faster and make better decisions.

What are some key benefits of using an observability platform like Sifflet?

Using an observability platform like Sifflet brings several benefits: real-time anomaly detection, proactive incident management, improved SLA compliance, and better data governance. By combining metrics, metadata, and lineage, we help teams move from reactive data quality monitoring to proactive, scalable observability that supports reliable, data-driven decisions.

Why is the new join feature in the monitor UI a game changer for data quality monitoring?

The ability to define joins directly in the monitor setup interface means you can now monitor relationships across datasets without writing custom SQL. This is crucial for data quality monitoring because many issues arise from inconsistencies between related tables. Now, you can catch those problems early and ensure better data reliability across your pipelines.

Which ingestion tools work best with cloud data observability platforms?

Popular ingestion tools like Fivetran, Stitch, and Apache Kafka integrate well with cloud data observability platforms. They offer strong support for telemetry instrumentation, real-time ingestion, and schema registry integration. Pairing them with observability tools ensures your data stays reliable and actionable across your entire stack.

What is the Model Context Protocol (MCP), and why is it important for data observability?

The Model Context Protocol (MCP) is a new interface standard developed by Anthropic that allows large language models (LLMs) to interact with tools, retain memory, and access external context. At Sifflet, we're excited about MCP because it enables more intelligent agents that can help with data observability by diagnosing issues, triggering remediation tools, and maintaining context across long-running investigations.

How does Sifflet help with root cause analysis when something breaks in a data pipeline?

When a data issue arises, Sifflet gives you the context you need to act fast. Our observability platform connects the dots across your data stack—tracking lineage, surfacing schema changes, and highlighting impacted assets. That makes root cause analysis much easier, whether you're dealing with ingestion latency or a failed transformation job. Plus, our AI helps explain anomalies in plain language.

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Want to join the team?

We're seeking driven individuals eager to roll up their sleeves and help make data observability everyone's business.

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At Sifflet, Data Means Business.