At Sifflet,
Data Means Business.

Data drives every strategic decision, guides innovation, and powers transformation. But how do companies ensure their data is reliable? How can they trust the insights that guide critical business choices? How do they turn raw information into actionable intelligence, high-performing products, and superior strategies? Enter Sifflet.

Who We Are

We are a data observability platform.
We offer end-to-end oversight into the entire data stack, helping teams to uncover, prevent and overcome the technical and organizational obstacles that get in the way of better quality, more reliable data.

Our Mission

We help companies see data breakthroughs. Sifflet delivers smoother running data stacks by providing detailed oversight and solutions that reduce data breaks, improve team alignment and operations, and build confidence in the numbers. The result? Superior insights, value and products from data.

Meet our Executive team

Sifflet was built by a data-obsessed team for
data-obsessed teams.

We’re Hiring!

Chief Executive Officer

Salma Bakouk

Before founding Sifflet, Salma worked in quantitative sales & trading at Goldman Sachs, where she saw firsthand how unreliable data could undermine even the most sophisticated models. She holds two master’s degrees in Applied Mathematics and Computer Science from École Centrale Paris. Named among Europe’s Top 100 Women in Tech, Salma is a frequent speaker at leading industry events including Gartner D&A Summit and Big Data LDN. Outside of work, she loves running mountain trails, discovering new cities, and spending time with her dog always chasing the same clarity and balance she strives to bring to data.

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Frequently asked questions

What kind of integrations does Sifflet offer for data pipeline monitoring?

Sifflet integrates with cloud data warehouses like Snowflake, Redshift, and BigQuery, as well as tools like dbt, Airflow, Kafka, and Tableau. These integrations support comprehensive data pipeline monitoring and ensure observability tools are embedded across your entire stack.

How can data lineage tracking help with root cause analysis?

Data lineage tracking shows how data flows through your systems and how different assets depend on each other. This is incredibly helpful for root cause analysis because it lets you trace issues back to their source quickly. With Sifflet’s lineage capabilities, you can understand both upstream and downstream impacts of a data incident, making it easier to resolve problems and prevent future ones.

Why is data observability more than just monitoring?

Great question! At Sifflet, we believe data observability is about operationalizing trust, not just catching issues. It’s the foundation for reliable data pipelines, helping teams ensure data quality, track lineage, and resolve incidents quickly so business decisions are always based on trustworthy data.

What does 'observability culture' mean at Adaptavist?

For Adaptavist, observability culture means going beyond tools. It's about clear ownership of alerts, integrating data quality monitoring into sprints, and giving stakeholders ways to provide feedback directly in dashboards. They even track observability metrics to continuously improve their own observability practices.

Why is data observability so important for AI and analytics initiatives?

Great question! Data observability ensures that the data fueling AI and analytics is reliable, accurate, and fresh. At Sifflet, we see data observability as both a technical and business challenge, which is why our platform focuses on data quality monitoring, anomaly detection, and real-time metrics to help enterprises make confident, data-driven decisions.

How does Sifflet support data governance at scale?

Sifflet supports scalable data governance by letting you tag declared assets, assign owners, and classify sensitive data like PII. This ensures compliance with regulations and improves collaboration across teams using a centralized observability platform.

What types of metadata are captured in a modern data catalog?

Modern data catalogs capture four key types of metadata: technical (schemas, formats), business (definitions, KPIs), operational (usage patterns, SLA compliance), and governance (access controls, data classifications). These layers work together to support data quality monitoring and transparency in data pipelines.

What should I look for in a reverse ETL tool?

When choosing a reverse ETL tool, key features to consider include reliable syncing, strong security and privacy controls, and broad integration capabilities. These features help ensure smooth data pipeline monitoring and support data governance across your organization.

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Want to join the team?

We're seeking driven individuals eager to roll up their sleeves and help make data observability everyone's business.

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At Sifflet, Data Means Business.