At Sifflet,
Data Means Business.
Data drives every strategic decision, guides innovation, and powers transformation. But how do companies ensure their data is reliable? How can they trust the insights that guide critical business choices? How do they turn raw information into actionable intelligence, high-performing products, and superior strategies? Enter Sifflet.
Who We Are
We are a data observability platform.
We offer end-to-end oversight into the entire data stack, helping teams to uncover, prevent and overcome the technical and organizational obstacles that get in the way of better quality, more reliable data.
Our Mission
We help companies see data breakthroughs. Sifflet delivers smoother running data stacks by providing detailed oversight and solutions that reduce data breaks, improve team alignment and operations, and build confidence in the numbers. The result? Superior insights, value and products from data.
Meet our Executive team
Sifflet was built by a data-obsessed team for
data-obsessed teams.
Before founding Sifflet, Salma worked in quantitative sales & trading at Goldman Sachs, where she saw firsthand how unreliable data could undermine even the most sophisticated models. She holds two master’s degrees in Applied Mathematics and Computer Science from École Centrale Paris. Named among Europe’s Top 100 Women in Tech, Salma is a frequent speaker at leading industry events including Gartner D&A Summit and Big Data LDN. Outside of work, she loves running mountain trails, discovering new cities, and spending time with her dog always chasing the same clarity and balance she strives to bring to data.
Joe is Head of Sales at Sifflet, focused on solving the data trust problem by helping teams detect broken data, understand business impact, and fix issues before they drive bad decisions. Previously at Matillion for 9 years, he led enterprise and strategic sales across EMEA, built and scaled high performing teams, consistently outperformed targets, and started as the company’s first sales hire, helping shape early go to market and partnerships.
Rémi is Head of Operations at Sifflet where he drives operational execution and scale. Previously at Contentsquare for nearly a decade, he led strategic cross functional projects and built operational excellence capabilities, spanning BI and KPIs, data governance and master data, knowledge management, tooling, process optimization, and PMO leadership.
Alex is Head of Solutions Engineering and Customer Success at Sifflet, leading technical presales and post sales to drive smooth adoption and measurable outcomes. Previously at Deepomatic, he built and scaled Sales Engineering from first hire to Director, defined sales methodology with leadership, shaped the roadmap with product, built key partnerships, signed the company’s first North America customer, and expanded into LATAM. Earlier, he was a data and analytics consultant at Accenture in the UK, delivering BI and reporting programs and leading agile project work.
Romain Doutriaux is Head of Marketing at Sifflet, driving brand and pipeline with a sharp go to market lens. Previously, he led global marketing at Pigment, scaling inbound pipe gen, ABX and influence plays, and a 20 plus person team. Before that, he spent over seven years at Dataiku, moving from France Marketing Manager to VP EMEA Marketing, owning EMEA strategy across PR, digital, events, ABM, partnerships, and positioning in tight alignment with Sales and Product.
Join Our Team
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Frequently asked questions
Why is stakeholder trust in data so important, and how can we protect it?
Stakeholder trust is crucial because inconsistent or unreliable data can lead to poor decisions and reduced adoption of data-driven practices. You can protect this trust with strong data quality monitoring, real-time metrics, and consistent reporting. Data observability tools help by alerting teams to issues before they impact dashboards or reports, ensuring transparency and reliability.
Why is combining dbt Core with a data observability platform like Sifflet a smart move?
Combining dbt Core with a data observability platform like Sifflet helps data teams go beyond transformation and into full-stack monitoring. It enables better root cause analysis, reduces time to resolution, and ensures your data products are trustworthy and resilient.
How does Sifflet enhance Apache Airflow for data teams?
Sifflet's integration with Apache Airflow brings powerful data observability features directly into your orchestration workflows. It helps data teams monitor DAG run statuses, understand downstream dependencies, and apply data quality monitoring to catch issues early, ensuring data reliability across the stack.
How can tools like Sifflet help with data quality monitoring?
Sifflet is designed to make data quality monitoring scalable and business-aware. It offers automated anomaly detection, real-time alerts, and impact analysis so you can focus on the issues that matter most. With features like data profiling, dynamic thresholding, and low-code setup, Sifflet empowers both technical and non-technical users to maintain high data reliability across complex pipelines. It's a great fit for modern data teams looking to reduce manual effort and improve trust in their data.
What should I look for when choosing a data observability platform?
Great question! When evaluating a data observability platform, it’s important to focus on real capabilities like root cause analysis, data lineage tracking, and SLA compliance rather than flashy features. Our checklist helps you cut through the noise so you can find a solution that builds trust and scales with your data needs.
Can Sifflet help with data quality monitoring directly from the Data Catalog?
Absolutely! Sifflet integrates data quality monitoring into its Data Catalog, allowing users to define and view data quality checks right alongside asset metadata. This gives teams real-time insights into data reliability and helps build trust in the assets they’re using for decision-making.
Can I monitor my BigQuery data with Sifflet?
Absolutely! Sifflet’s observability tools are fully compatible with Google BigQuery, so you can perform data quality monitoring, data lineage tracking, and anomaly detection right where your data lives.
How does the shift to poly cloud impact observability platforms?
The move toward poly cloud environments increases the complexity of monitoring, but observability platforms are evolving to unify insights across multiple cloud providers. This helps teams maintain SLA compliance, monitor ingestion latency, and ensure data reliability regardless of where workloads are running.
Still have questions?
Want to join the team?
We're seeking driven individuals eager to roll up their sleeves and help make data observability everyone's business.
Make Data Observability Everyone’s Business
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