At Sifflet,
Data Means Business.
Data drives every strategic decision, guides innovation, and powers transformation. But how do companies ensure their data is reliable? How can they trust the insights that guide critical business choices? How do they turn raw information into actionable intelligence, high-performing products, and superior strategies? Enter Sifflet.
Who We Are
We are a data observability platform.
We offer end-to-end oversight into the entire data stack, helping teams to uncover, prevent and overcome the technical and organizational obstacles that get in the way of better quality, more reliable data.
Our Mission
We help companies see data breakthroughs. Sifflet delivers smoother running data stacks by providing detailed oversight and solutions that reduce data breaks, improve team alignment and operations, and build confidence in the numbers. The result? Superior insights, value and products from data.
Meet our Executive team
Sifflet was built by a data-obsessed team for
data-obsessed teams.
Before founding Sifflet, Salma worked in quantitative sales & trading at Goldman Sachs, where she saw firsthand how unreliable data could undermine even the most sophisticated models. She holds two master’s degrees in Applied Mathematics and Computer Science from École Centrale Paris. Named among Europe’s Top 100 Women in Tech, Salma is a frequent speaker at leading industry events including Gartner D&A Summit and Big Data LDN. Outside of work, she loves running mountain trails, discovering new cities, and spending time with her dog always chasing the same clarity and balance she strives to bring to data.
Joe is Head of Sales at Sifflet, focused on solving the data trust problem by helping teams detect broken data, understand business impact, and fix issues before they drive bad decisions. Previously at Matillion for 9 years, he led enterprise and strategic sales across EMEA, built and scaled high performing teams, consistently outperformed targets, and started as the company’s first sales hire, helping shape early go to market and partnerships.
Rémi is Head of Operations at Sifflet where he drives operational execution and scale. Previously at Contentsquare for nearly a decade, he led strategic cross functional projects and built operational excellence capabilities, spanning BI and KPIs, data governance and master data, knowledge management, tooling, process optimization, and PMO leadership.
Alex is Head of Solutions Engineering and Customer Success at Sifflet, leading technical presales and post sales to drive smooth adoption and measurable outcomes. Previously at Deepomatic, he built and scaled Sales Engineering from first hire to Director, defined sales methodology with leadership, shaped the roadmap with product, built key partnerships, signed the company’s first North America customer, and expanded into LATAM. Earlier, he was a data and analytics consultant at Accenture in the UK, delivering BI and reporting programs and leading agile project work.
Romain Doutriaux is Head of Marketing at Sifflet, driving brand and pipeline with a sharp go to market lens. Previously, he led global marketing at Pigment, scaling inbound pipe gen, ABX and influence plays, and a 20 plus person team. Before that, he spent over seven years at Dataiku, moving from France Marketing Manager to VP EMEA Marketing, owning EMEA strategy across PR, digital, events, ABM, partnerships, and positioning in tight alignment with Sales and Product.
Join Our Team
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Frequently asked questions
Why is data observability important for business outcomes?
Data observability helps align technical metrics with strategic business goals. By monitoring real-time metrics and enabling root cause analysis, teams can quickly detect and resolve data issues, reducing downtime and improving decision-making. It’s not just about the data, it’s about the impact that data has on your business.
Is Sifflet easy to integrate into our existing data workflows?
Yes, it’s designed to fit right in. Sifflet connects to your existing data stack via APIs and supports integrations with tools like Slack, Jira, and Microsoft Teams. It also enables 'Quality-as-Code' for teams using infrastructure-as-code, making it a seamless addition to your DataOps best practices.
How does this integration help with root cause analysis?
By including Fivetran connectors and source assets in the lineage graph, Sifflet gives you full visibility into where data issues originate. This makes it much easier to perform root cause analysis and resolve incidents faster, improving overall data reliability.
How is Sifflet using AI to improve data observability?
We're leveraging AI to make data observability smarter and more efficient. Our AI agent automates monitor creation and provides actionable insights for anomaly detection and root cause analysis. It's all about reducing manual effort while boosting data reliability at scale.
How does data lineage tracking help with root cause analysis in data integration?
Data lineage tracking gives visibility into how data flows from source to destination, making it easier to pinpoint where issues originate. This is essential for root cause analysis, especially when dealing with complex integrations across multiple systems. At Sifflet, we see data lineage as a cornerstone of any observability platform.
Is this feature scalable for large datasets and multiple data assets?
Yes, it is! With Sifflet’s auto-coverage and observability tools, you can monitor distribution deviation at scale with just a few clicks. Whether you're working with batch data observability or streaming data monitoring, Sifflet has you covered with automated, scalable insights.
Can Sifflet help me trace how data moves through my pipelines?
Absolutely! Sifflet’s data lineage tracking gives you a clear view of how data flows and transforms across your systems. This level of transparency is crucial for root cause analysis and ensuring data governance standards are met.
How does Shippeo ensure data reliability across its supply chain platform?
Shippeo uses Sifflet’s data observability platform to monitor every stage of their data pipelines. By implementing raw data monitoring, intermediate layer checks, and front-facing metric validation, they catch issues early and maintain trust in their real-time supply chain visibility tools.
Still have questions?
Want to join the team?
We're seeking driven individuals eager to roll up their sleeves and help make data observability everyone's business.
Make Data Observability Everyone’s Business
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