At Sifflet,
Data Means Business.
Data drives every strategic decision, guides innovation, and powers transformation. But how do companies ensure their data is reliable? How can they trust the insights that guide critical business choices? How do they turn raw information into actionable intelligence, high-performing products, and superior strategies? Enter Sifflet.
Who We Are
We are a data observability platform.
We offer end-to-end oversight into the entire data stack, helping teams to uncover, prevent and overcome the technical and organizational obstacles that get in the way of better quality, more reliable data.
Our Mission
We help companies see data breakthroughs. Sifflet delivers smoother running data stacks by providing detailed oversight and solutions that reduce data breaks, improve team alignment and operations, and build confidence in the numbers. The result? Superior insights, value and products from data.
Meet our Executive team
Sifflet was built by a data-obsessed team for
data-obsessed teams.
Before founding Sifflet, Salma worked in quantitative sales & trading at Goldman Sachs, where she saw firsthand how unreliable data could undermine even the most sophisticated models. She holds two master’s degrees in Applied Mathematics and Computer Science from École Centrale Paris. Named among Europe’s Top 100 Women in Tech, Salma is a frequent speaker at leading industry events including Gartner D&A Summit and Big Data LDN. Outside of work, she loves running mountain trails, discovering new cities, and spending time with her dog always chasing the same clarity and balance she strives to bring to data.
Joe is Head of Sales at Sifflet, focused on solving the data trust problem by helping teams detect broken data, understand business impact, and fix issues before they drive bad decisions. Previously at Matillion for 9 years, he led enterprise and strategic sales across EMEA, built and scaled high performing teams, consistently outperformed targets, and started as the company’s first sales hire, helping shape early go to market and partnerships.
Rémi is Head of Operations at Sifflet where he drives operational execution and scale. Previously at Contentsquare for nearly a decade, he led strategic cross functional projects and built operational excellence capabilities, spanning BI and KPIs, data governance and master data, knowledge management, tooling, process optimization, and PMO leadership.
Laura Malins is the Head of Product at Sifflet. She spent a decade at Matillion, joining when the company was around 10 people and helping drive its growth to unicorn scale, including leading major product launches, evolving pricing and billing, optimising GTM approaches and improving the customer onboarding journey. She later led product at ALTR where she drove forwards a comprehensive vision and more complete product processes. Laura is passionate about building great products and supports individuals and small companies through board roles and mentoring.
Alex is Head of Solutions Engineering and Customer Success at Sifflet, leading technical presales and post sales to drive smooth adoption and measurable outcomes. Previously at Deepomatic, he built and scaled Sales Engineering from first hire to Director, defined sales methodology with leadership, shaped the roadmap with product, built key partnerships, signed the company’s first North America customer, and expanded into LATAM. Earlier, he was a data and analytics consultant at Accenture in the UK, delivering BI and reporting programs and leading agile project work.
Romain Doutriaux is Head of Marketing at Sifflet, driving brand and pipeline with a sharp go to market lens. Previously, he led global marketing at Pigment, scaling inbound pipe gen, ABX and influence plays, and a 20 plus person team. Before that, he spent over seven years at Dataiku, moving from France Marketing Manager to VP EMEA Marketing, owning EMEA strategy across PR, digital, events, ABM, partnerships, and positioning in tight alignment with Sales and Product.
Benoît Faucon is the head of Engineering at Sifflet, leading integrations and infrastructure. Previously, he held lead infrastructure and security roles at Terality and Mindsay, where he built reliable cloud platforms, improved developer velocity, and drove security and compliance efforts, including SOC 2 readiness. Earlier in his career at Withings, he delivered automation and observability systems across large scale bare metal and cloud environments. He is a graduate of Ecole Centrale Paris.
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Frequently asked questions
What is data volume and why is it so important to monitor?
Data volume refers to the quantity of data flowing through your pipelines. Monitoring it is critical because sudden drops, spikes, or duplicates can quietly break downstream logic and lead to incomplete analysis or compliance risks. With proper data volume monitoring in place, you can catch these anomalies early and ensure data reliability across your organization.
How does data quality monitoring help improve data reliability?
Data quality monitoring is essential for maintaining trust in your data. A strong observability platform should offer features like anomaly detection, data profiling, and data validation rules. These tools help identify issues early, so you can fix them before they impact downstream analytics. It’s all about making sure your data is accurate, timely, and reliable.
How does data transformation impact SLA compliance and data reliability?
Data transformation directly influences SLA compliance and data reliability by ensuring that the data delivered to business users is accurate, timely, and consistent. With proper data quality monitoring in place, organizations can meet service level agreements and maintain trust in their analytics outputs. Observability tools help track these metrics in real time and alert teams when issues arise.
Why is data distribution such an important part of data observability?
Great question! Data distribution gives you insight into the shape and spread of your data values, which traditional monitoring tools often miss. While volume, schema, and freshness checks tell you if the data is present and structured correctly, distribution monitoring helps you catch hidden issues like skewed categories or outlier spikes. It's a key component of any modern observability platform focused on data reliability.
What’s coming next for the Sifflet AI Assistant?
We’re excited about what’s ahead. Soon, the Sifflet AI Assistant will allow non-technical users to create monitors using natural language, expand monitoring coverage automatically, and provide deeper insights into resource utilization and capacity planning to support scalable data observability.
How does data observability support AI and machine learning initiatives?
AI models are only as good as the data they’re trained on. With data observability, you can ensure data quality, detect data drift, and enforce validation rules, all of which are critical for reliable AI outcomes. Sifflet helps you maintain trust in your data so you can confidently scale your ML and predictive analytics efforts.
What benefits does end-to-end data lineage offer my team?
End-to-end data lineage helps your team perform accurate impact assessments and faster root cause analysis. By connecting declared and built-in assets, you get full visibility into upstream and downstream dependencies, which is key for data reliability and operational intelligence.
What makes Sifflet stand out from other data observability platforms?
Great question! Sifflet stands out through its fast setup, intuitive interface, and powerful features like Field Level Lineage and auto-coverage. It’s designed to give you full data stack observability quickly, so you can focus on insights instead of infrastructure. Plus, its visual data volume tracking and anomaly detection help ensure data reliability across your pipelines.
Still have questions?
Want to join the team?
We're seeking driven individuals eager to roll up their sleeves and help make data observability everyone's business.
Make Data Observability Everyone’s Business
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