Sifflet icon

At Sifflet,
Data Means Business.

Data drives every strategic decision, guides innovation, and powers transformation. But how do companies ensure their data is reliable? How can they trust the insights that guide critical business choices? How do they turn raw information into actionable intelligence, high-performing products, and superior strategies? Enter Sifflet.

sifflet team at a convention
sifflet team at a convention

Who We Are

We are a data observability platform. 
We offer end-to-end oversight into the entire data stack, helping teams to uncover, prevent and overcome the technical and organizational obstacles that get in the way of better quality, more reliable data.

Our Mission

We help companies see data breakthroughs. Sifflet delivers smoother running data stacks by providing detailed oversight and solutions that reduce data breaks, improve team alignment and operations, and build confidence in the numbers. The result? Superior insights, value and products from data.

Sifflet team

Meet our Executive team

Sifflet was built by a data-obsessed team for
data-obsessed teams.

Chief Executive Officer
Salma Bakouk
Salma Bakouk, Co-founder and CEO of Sifflet, combines expertise in data pipelines and analytics with leadership honed as an Executive Director at Goldman Sachs. Salma is dedicated to building trust in data for her clients and advancing Sifflet’s position in the industry.
Chief Product Officer
Wissem Fathallah
Wissem Fathallah, Co-founder and CPO of Sifflet, is a seasoned tech executive with a background in computer science from Centrale Paris. He has led high-impact engineering teams and built scalable data solutions at companies like Uber and Amazon. Wissem is passionate about new technologies, data and AI infrastructure, driving Sifflet’s mission to deliver reliable and actionable data insights.
Chief Technology Officer
Wajdi Fathallah
Wajdi Fathallah, Co-founder and CTO of Sifflet, is a data and technology leader with a background in data science and a focus on scaling innovative solutions. He has held key roles at companies like Dashlane, SNCF, and Crédit Agricole, driving machine learning initiatives and revenue growth. Wajdi is committed to helping businesses unlock the full potential of their data through observability and operational excellence.

Join Our Team

Sifflet team
sifflet's dog
sifflet at a convention
meeting of Sifflet team
Sifflet team
sifflet team at a convention
Sifflet team team work
Sifflet team

Frequently asked questions

What is “data-quality-as-code”?

Data-quality-as-code (DQaC) allows you to programmatically define and enforce data quality rules using code. This ensures consistency, scalability, and better integration with CI/CD pipelines. Read more here to find out how to leverage it within Sifflet

Does Sifflet support AI-driven use cases?

Yes, Sifflet leverages AI to enhance data observability with features like anomaly detection and predictive insights. This ensures your data systems remain resilient and can support advanced analytics and AI-driven initiatives. Have a look at how Sifflet is leveraging AI for better data observability here

How is AI shaping the future of data observability?

AI enhances data observability with advanced anomaly detection, predictive analytics, and automated root cause analysis. This helps teams identify and resolve issues faster while reducing manual effort. Have a look at how Sifflet is leveraging AI for better data observability here

What role does data observability play in modern data governance?

Data observability ensures data governance policies are adhered to by tracking data usage, quality, and lineage. It provides the transparency needed for accountability and compliance. Read more here.

Is data observability relevant for small businesses?

Yes! While smaller organizations may have fewer data pipelines, ensuring data quality and reliability is equally important for making accurate decisions and scaling effectively. What really matters is the data stack maturity and volume of data. Take our test here to find out if you really need data observability.

Still have questions?

Want to join the team?

We're seeking driven individuals eager to roll up their sleeves and help make data observability everyone's business.