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At Sifflet,
Data Means Business.

Data drives every strategic decision, guides innovation, and powers transformation. But how do companies ensure their data is reliable? How can they trust the insights that guide critical business choices? How do they turn raw information into actionable intelligence, high-performing products, and superior strategies? Enter Sifflet.

sifflet team at a convention
sifflet team at a convention

Who We Are

We are a data observability platform. 
We offer end-to-end oversight into the entire data stack, helping teams to uncover, prevent and overcome the technical and organizational obstacles that get in the way of better quality, more reliable data.

Our Mission

We help companies see data breakthroughs. Sifflet delivers smoother running data stacks by providing detailed oversight and solutions that reduce data breaks, improve team alignment and operations, and build confidence in the numbers. The result? Superior insights, value and products from data.

Sifflet team

Meet our Executive team

Sifflet was built by a data-obsessed team for
data-obsessed teams.

Chief Executive Officer
Salma Bakouk
Salma Bakouk, Co-founder and CEO of Sifflet, combines expertise in data pipelines and analytics with leadership honed as an Executive Director at Goldman Sachs. Salma is dedicated to building trust in data for her clients and advancing Sifflet’s position in the industry.

Join Our Team

Sifflet team
sifflet's dog
sifflet at a convention
meeting of Sifflet team
Sifflet team
sifflet team at a convention
Sifflet team team work
Sifflet team

Frequently asked questions

What should I look for in a modern ETL or ELT tool?
When choosing an ETL or ELT tool, look for features like built-in integrations, ease of use, automation capabilities, and scalability. It's also important to ensure the tool supports observability tools for data quality monitoring, data drift detection, and schema validation. These features help you maintain trust in your data and align with DataOps best practices.
What kind of real-time alerts can I expect with Sifflet and dbt together?
With Sifflet and dbt working together, you get real-time alerts delivered straight to your favorite tools like Slack, Microsoft Teams, or email. Whether a dbt test fails or a data anomaly is detected, your team will be notified immediately, helping you respond quickly and maintain data quality monitoring at all times.
How does Sifflet help improve data discovery across my organization?
Sifflet consolidates metadata from your entire data stack into a centralized Data Catalog, making it easier for data stakeholders to discover, understand, and trust data. With features like enriched metadata, Snowflake tags, and BigQuery labels, data discovery becomes faster and more intuitive, reducing time spent searching for the right assets.
How does Sifflet support data governance at scale?
Sifflet supports scalable data governance by letting you tag declared assets, assign owners, and classify sensitive data like PII. This ensures compliance with regulations and improves collaboration across teams using a centralized observability platform.
Can Sifflet help me trace how data moves through my pipelines?
Absolutely! Sifflet’s data lineage tracking gives you a clear view of how data flows and transforms across your systems. This level of transparency is crucial for root cause analysis and ensuring data governance standards are met.
Why is this integration important for data pipeline monitoring?
Bringing Sifflet’s observability tools into Apache Airflow allows for proactive data pipeline monitoring. You get real-time metrics, anomaly detection, and data freshness checks that help you catch issues early and keep your pipelines healthy.
How can data observability help reduce data entropy?
Data entropy refers to the chaos and disorder in modern data environments. A strong data observability platform helps reduce this by providing real-time metrics, anomaly detection, and data lineage tracking. This gives teams better visibility across their data pipelines and helps them catch issues early before they impact the business.
How does Sifflet support real-time metrics and proactive monitoring?
Sifflet’s observability platform is designed to provide real-time metrics and proactive monitoring through advanced data quality checks, anomaly detection, and custom health scores. This helps data teams catch issues before they escalate, ensuring your data products stay healthy and consistent.
Still have questions?

Want to join the team?

We're seeking driven individuals eager to roll up their sleeves and help make data observability everyone's business.