Monetization of Data

Big Data. Big Potential.

Sell data products that meet the most demanding standards of data reliability, quality and health.

Identify Opportunities

Monetizing data starts with identifying your highest potential data sets. Sifflet can highlight patterns in data usage and quality that suggest monetization potential and help you uncover data combinations that could create value.

Deep dive into patterns around data usage to identify high-value data sets through usage analytics
Determine which data assets are most reliable and complete

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Ensure Quality and Operational Excellence

It’s not enough to create a data product. Revenue depends on ensuring the highest levels of reliability and quality. Sifflet ensures quality and operational excellence to protect your revenue streams.

Reduce the cost of maintaining your data products through automated monitoring
Prevent and detect data quality issues before customers are impacted
Empower rapid response to issues that could affect data product value
Streamline data delivery and sharing processes

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Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

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Frequently asked questions

How does Sifflet’s dbt Impact Analysis improve data pipeline monitoring?

By surfacing impacted tables, dashboards, and other assets directly in GitHub or GitLab, Sifflet’s dbt Impact Analysis gives teams real-time visibility into how changes affect the broader data pipeline. This supports better data pipeline monitoring and helps maintain data reliability.

What exactly is the modern data stack, and why is it so popular now?

The modern data stack is a collection of cloud-native tools that help organizations transform raw data into actionable insights. It's popular because it simplifies data infrastructure, supports scalability, and enables faster, more accessible analytics across teams. With tools like Snowflake, dbt, and Airflow, teams can build robust pipelines while maintaining visibility through data observability platforms like Sifflet.

How does Sifflet support data governance at scale?

Sifflet supports scalable data governance by letting you tag declared assets, assign owners, and classify sensitive data like PII. This ensures compliance with regulations and improves collaboration across teams using a centralized observability platform.

How does data observability support MLOps and AI initiatives at Hypebeast?

Data observability plays a key role in Hypebeast’s MLOps strategy by monitoring data quality from ML models before it reaches dashboards or decision systems. This ensures that AI-driven insights are trustworthy and aligned with business goals.

Why is data quality monitoring so important for data-driven decision-making, especially in uncertain times?

Great question! Data quality monitoring helps ensure that the data you're relying on is accurate, timely and complete. In high-stress or uncertain situations, poor data can lead to poor decisions. By implementing scalable data quality monitoring, including anomaly detection and data freshness checks, you can avoid the 'garbage in, garbage out' problem and make confident, informed decisions.

Why is combining data catalogs with data observability tools the future of data management?

Combining data catalogs with data observability tools creates a holistic approach to managing data assets. While catalogs help users discover and understand data, observability tools ensure that data is accurate, timely, and reliable. This integration supports better decision-making, improves data reliability, and strengthens overall data governance.

Why is data observability becoming essential for data-driven companies?

As more businesses rely on data to drive decisions, ensuring data reliability is critical. Data observability provides transparency into the health of your data assets and pipelines, helping teams catch issues early, stay compliant with SLAs, and ultimately build trust in their data.

How do Service Level Indicators (SLIs) help improve data product reliability?

SLIs are a fantastic way to measure the health and performance of your data products. By tracking metrics like data freshness, anomaly detection, and real-time alerts, you can ensure your data meets expectations and stays aligned with your team’s SLA compliance goals.

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Still have questions?