Data governance

Proactive access, quality and control

Empower data teams to detect and address issues proactively by providing them with tools to ensure data availability, usability, integrity, and security.

Take a tour

De-risked data discovery

Ensure proactive data quality thanks to a large library of OOTB monitors and a built-in notification system
Gain visibility over assets’ documentation and health status on the Data Catalog for safe data discovery
Establish the official source of truth for key business concepts using the Business Glossary
Leverage custom tagging to classify assets

Structured data observability platform

Tailor data visibility for teams by grouping assets in domains that align with the company’s structure
Define data ownership to improve accountability and smooth collaboration across teams

Secured data management

Safeguard PII data securely through ML-based PII detection

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui

Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor

Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay

Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell

Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi

CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman

Director of Data, Hypebeast

Discover more title goes here

Frequently asked questions

What are Sentinel, Sage, and Forge, and how do they enhance data observability?

Sentinel, Sage, and Forge are Sifflet’s new AI agents designed to supercharge your data observability efforts. Sentinel proactively recommends monitoring strategies, Sage accelerates root cause analysis by remembering system history, and Forge guides your team with actionable fixes. Together, they help teams reduce alert fatigue and improve data reliability at scale.

Can data lineage help with regulatory compliance like GDPR?

Absolutely. Governance lineage, a key type of data lineage, tracks ownership, access controls, and data classifications. This makes it easier to demonstrate compliance with regulations like GDPR and SOX by showing how sensitive data is handled across your stack. It's a critical component of any data governance strategy and helps reduce audit preparation time.

What’s the main difference between ETL and ELT?

Great question! While both ETL (Extract, Transform, Load) and ELT (Extract, Load, Transform) are data integration methods, the key difference lies in the order of operations. ETL transforms data before loading it into a data warehouse, whereas ELT loads raw data first and transforms it inside the warehouse. ELT has become more popular with the rise of cloud data warehouses like Snowflake and BigQuery, which offer scalable storage and computing power. If you're working with large volumes of data, ELT might be the better fit for your data pipeline monitoring strategy.

Can reverse ETL help with data quality monitoring?

Absolutely. By integrating reverse ETL with a strong observability platform like Sifflet, you can implement data quality monitoring throughout the pipeline. This includes real-time alerts for sync issues, data freshness checks, and anomaly detection to ensure your operational data remains trustworthy and accurate.

What tools can help me monitor data consistency between old and new environments?

You can use data profiling and anomaly detection tools to compare datasets before and after migration. These features are often built into modern data observability platforms and help you validate that nothing critical was lost or changed during the move.

How does Flow Stopper support root cause analysis and incident prevention?

Flow Stopper enables early anomaly detection and integrates with your orchestrator to halt execution when issues are found. This makes it easier to perform root cause analysis before problems escalate and helps prevent incidents that could affect business-critical dashboards or KPIs.

Can Sifflet integrate with my existing data stack for seamless data pipeline monitoring?

Absolutely! One of Sifflet’s strengths is its seamless integration across your existing data stack. Whether you're working with tools like Airflow, Snowflake, or Kafka, Sifflet helps you monitor your data pipelines without needing to overhaul your infrastructure.

Who benefits from implementing a data observability platform like Sifflet?

Honestly, anyone who relies on data to make decisions—so pretty much everyone. Data engineers, BI teams, data scientists, RevOps, finance, and even executives all benefit. With Sifflet, teams get proactive alerts, root cause analysis, and cross-functional visibility. That means fewer surprises, faster resolutions, and more trust in the data that powers your business.

Read all FAQs

Still have questions?