The Control Plane for %%Data and AI%%

We catch data issues before they reach the business, show exactly why they happened, and how to fix them. So the data behind every decision is one you can trust.

The premier %%virtual summit%% on data reliability, observability, and the future of trustworthy AI.

What Our Customers Say

See Sifflet in action!

Curious about how Sifflet can transform the way your team works with data?

Join our 30-min biweekly demo to see how data leaders, engineers, and platform teams use Sifflet to detect, resolve, and prevent issues—before they impact the business.

Dynex Capital
Euronext
Dailymotion
Saint-Gobain
ShopBack
Servier
Penguin Random House
Adaptavist
Mollie
Hypebeast
Deuna
BBC Studios
Carrefour
Etam
Auchan

Your pipelines are monitored. Your alerts are firing. %%So why does bad data keep reaching the business?%%

Detection is table stakes. What matters is what happens next: why it broke, what it affects, and how to fix it.

Know What Actually Matters

Not all alerts are equal. Sifflet enriches every issue with lineage, downstream usage, and ownership — so you stop treating schema drift and a broken exec dashboard the same way. Focus on what has real business consequences.

Stop Playing Detective

When something breaks, the context you need is already there: upstream lineage, recent schema changes, historical behavior. The root cause you'd spend hours hunting, surfaced in minutes.

One Control Layer Across Your Full Stack

Incidents don't respect tool boundaries. Sifflet covers the whole chain — warehouses, orchestrators, BI — so nothing falls through the gap between Snowflake and the dashboard your CFO opens on Monday morning.

TRACEABLE

Improve productivity and collaboration between engineers and data consumers

For everyone, working with and finding data becomes intuitive with a simple and automated UI, data discovery is simplified with a data catalog, and it is easy to connect with coding workflows.

Sifflet dashboard features overview
Sifflet dashboard features overview
Data Lineage

Troubleshoot

When data breaks, trace it. Map any issue upstream, downstream, and across layers — field by field. Know exactly where a number came from, what it affects, and how to fix it. A lineage gap is a trust gap. Sifflet closes it.

Data quality monitoring

Monitor

Monitor everything. Miss nothing. Out-of-the-box and custom monitoring across every asset — including the ones you didn't know to watch. AI reduces noise as your stack grows, so your team stays focused on signals that matter, not the ones that don't.

Data reliability is a team sport

The right view for everyone in the buying center: the people who build it, the people who govern it, and the people who depend on it.

Data Leaders

Drive innovation and enable AI. With Sifflet, you can transform your data strategy, governance, and team productivity while ensuring efficient and scalable data infrastructure.

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Data Engineers

Boost your productivity. Sifflet gives you end-to-end visibility into your architecture, assets, and pipelines. Advanced monitoring ensures you get the right alerts and lineage helps you get to resolution faster.

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Data Users

No more data discrepancies. Sifflet ensures the highest levels of data quality. Your teams can make the best possible decisions for your company, unlocking new levels of performance that help you compete in the age of AI.

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Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast
Dynex Capital
Euronext
Dailymotion
Saint-Gobain
ShopBack
Servier
Penguin Random House
Adaptavist
Mollie
Hypebeast
Deuna
BBC Studios
Carrefour
Etam
Auchan
Still have a question in mind ?
Contact Us

Frequently asked questions

Who should be responsible for data quality in an organization?
That's a great topic! While there's no one-size-fits-all answer, the best data quality programs are collaborative. Everyone from data engineers to business users should play a role. Some organizations adopt data contracts or a Data Mesh approach, while others use centralized observability tools to enforce data validation rules and ensure SLA compliance.
What role does MCP play in improving data quality monitoring?
MCP enables LLMs to access structured context like schema changes, validation rules, and logs, making it easier to detect and explain data quality issues. With tool calls and memory, agents can continuously monitor pipelines and proactively alert teams when data quality deteriorates. This supports better SLA compliance and more reliable data operations.
Can Sifflet help with root cause analysis when data issues arise?
Absolutely! Sifflet’s field-level data lineage tracking lets you trace data issues from BI dashboards all the way back to source systems. Its AI agent, Sage, even recalls past incidents to suggest likely causes, making root cause analysis faster and more accurate for data engineers and analysts alike.
How does Sifflet use AI to improve data classification?
Sifflet leverages machine learning to provide AI Suggestions for classification tags, helping teams automatically identify and label key data characteristics like PII or low cardinality. This not only streamlines data management but also enhances data quality monitoring by reducing manual effort and human error.
What kind of monitoring capabilities does Sifflet offer out of the box?
Sifflet comes with a powerful library of pre-built monitors for data profiling, data freshness checks, metrics health, and more. These templates are easily customizable, supporting both batch data observability and streaming data monitoring, so you can tailor them to your specific data pipelines.
How does Sifflet make it easier to manage data volume at scale?
Sifflet simplifies data volume monitoring with plug-and-play integrations, AI-powered baselining, and unified observability dashboards. It automatically detects anomalies, connects them to business impact, and provides real-time alerts. Whether you're using Snowflake, BigQuery, or Kafka, Sifflet helps you stay ahead of data reliability issues with proactive monitoring and alerting.
How does integrating dbt with Sifflet improve data observability?
Great question! When you integrate dbt with Sifflet, you unlock a whole new level of data observability. Sifflet enhances visibility into your dbt models by pulling in metadata, surfacing test results, and mapping them into a unified lineage view. This makes it easier to monitor data pipelines, catch issues early, and ensure data reliability across your organization.
Why is data lineage important for GDPR compliance?
Data lineage is essential for GDPR because it helps you trace personal data from source to destination. This means you can see where PII is stored, how it flows through your data pipelines, and which reports or applications use it. With this visibility, you can manage deletion requests, audit data usage, and ensure data governance policies are enforced consistently.

More data. %%Less Chaos.%%

If you want a smoother running stack,
let’s talk about what Sifflet can do for you. 

Contact Us