Show Your %%Data Stack%% Who’s Boss.

Sifflet’s platform is powered by AI to tackle the sheer volume and complexity of the modern data stack.

Sifflet dashboard features overview

Augmented Assistance

Let AI help you speed things up. Sifflet is designed to reduce tedious tasks - like generating metadata descriptions or correcting SQL - with the click of a button.

No Coding Skills Required

Not an engineer? Not a problem. Describe what kind of monitors you’d like and Sifflet takes care of the rest.

Smart Alerts

Sifflet uses AI to optimize monitoring coverage and avoid alert fatigue by sending you the right alerts at the right time.

ADAPT

%%Dynamic%% Monitors

Monitors that get smarter as they go.

  • AI that creates monitors based on your prompts
  • Monitoring that learns from historical and on-going data
  • Detects anomalies in real time, adapts to trends, and sends meaningful alerts
Sifflet dashboard features overview
ASSIST

Building Rich %%Metadata%%

Say goodbye to creating metadata manually.

  • AI-generated column and asset descriptions.
  • Automatic classification for the data in your fields.
Sifflet dashboard features overview

%%Easy%% Monitor Creation

Create monitors, monitor names and descriptions effortlessly.

  • Monitor configuration, title and description suggestions. 
  • SQL correction. 
  • Regex suggestions
  • Monitor of Monitoring Accuracy (MoMA) suggestions 
Sifflet dashboard features overview

Tame Your Stack. %%Scale Your Smarts.%%

Sifflet’s AI-powered features help you show your stack who’s boss. Augment your team’s capabilities and make data observability everyone’s business.

Data Users

Thanks to AI, there’s no need to wait for the data engineering team to adapt, create or fix a monitor. Your monitors can also adapt to changes in seasonal trends. 

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Data Engineers

Sifflet’s AI helps reduce manual work on tedious, repetitive tasks and gives your data users self-serve tools instead of requiring engineering time.

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Data Leaders

AI features that make your data engineers more efficient and your data users better able to take ownership of their data.

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Scale isn't so %%scary%%.

Sifflet’s AI-powered features help you wrangle your stack, even as it scales. Augment your team's capabilities today to make data observability everyone’s business.

Talk to our Experts

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast
Still have a question in mind ?
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Frequently asked questions

Why is data observability becoming so important for businesses in 2025?
Great question! As Salma Bakouk shared in our recent webinar, data observability is critical because it builds trust and reliability across your data ecosystem. With poor data quality costing companies an average of $13 million annually, having a strong observability platform helps teams proactively detect issues, ensure data freshness, and align analytics efforts with business goals.
How does Sifflet support data quality monitoring at scale?
Sifflet uses AI-powered dynamic monitors and data validation rules to automate data quality monitoring across your pipelines. It also integrates with tools like Snowflake and dbt to ensure data freshness checks and schema validations are embedded into your workflows without manual overhead.
Why is an observability layer essential in the modern data stack, according to Meero’s experience?
For Meero, having an observability layer like Sifflet was crucial to ensure end-to-end visibility of their data pipelines. It allowed them to proactively monitor data quality, reduce downtime, and maintain SLA compliance, making it an indispensable part of their modern data stack.
How does Sifflet support real-time data lineage and observability?
Sifflet provides automated, field-level data lineage integrated with real-time alerts and anomaly detection. It maps how data flows across your stack, enabling quick root cause analysis and impact assessments. With features like data drift detection, schema change tracking, and pipeline error alerting, Sifflet helps teams stay ahead of issues and maintain data reliability.
What makes Sifflet a more inclusive data observability platform compared to Monte Carlo?
Sifflet is designed for both technical and non-technical users, offering no-code monitors, natural-language setup, and cross-persona alerts. This means analysts, data scientists, and executives can all engage with data quality monitoring without needing engineering support, making it a truly inclusive observability platform.
Can data lineage help with regulatory compliance such as GDPR?
Absolutely. Data lineage supports data governance by mapping data flows and access rights, which is essential for compliance with regulations like GDPR. Features like automated PII propagation help teams monitor sensitive data and enforce security observability best practices.
Can I use Sifflet’s data observability tools with other platforms besides Airbyte?
Absolutely! While we’ve built a powerful solution for Airbyte, our Declarative Lineage API is flexible enough to support other platforms like Kafka, Census, Hightouch, and Talend. You can use our sample Python scripts to integrate lineage from these tools and enhance your overall data observability strategy.
What can I expect from Sifflet at Big Data Paris 2024?
We're so excited to welcome you at Booth #D15 on October 15 and 16! You’ll get to experience live demos of our latest data observability features, hear real client stories like Saint-Gobain’s, and explore how Sifflet helps improve data reliability and streamline data pipeline monitoring.