Make data quality everyone’s business

Enable real-time accessibility to data quality metrics throughout the entire organization, catering to both technical and non-technical users.

Streamlined monitoring experience

  • Collect assets spanning the entire data lifecycle thanks to built-in integrations
  • Enable non technical users to create business-informed monitors thanks to an intuitive UI and to the Sifflet AI Assistant

Improved information accessibility

  • Access assets’ health status through the Data Catalog and lineage for de-risked data self-service
  • Get notified of upstream incidents directly on BI tools via a browser extension

Sifflet’s AI Helps Us Focus on What Moves the Business

What impressed us most about Sifflet’s AI-native approach is how seamlessly it adapts to our data landscape — without needing constant tuning. The system learns patterns across our workflows and flags what matters, not just what’s noisy. It’s made our team faster and more focused, especially as we scale analytics across the business.

Simoh-Mohamed Labdoui
Head of Data

"Enabler of Cross Platform Data Storytelling"

"Sifflet has been a game-changer for our organization, providing full visibility of data lineage across multiple repositories and platforms. The ability to connect to various data sources ensures observability regardless of the platform, and the clean, intuitive UI makes setup effortless, even when uploading dbt manifest files via the API. Their documentation is concise and easy to follow, and their team's communication has been outstanding—quickly addressing issues, keeping us informed, and incorporating feedback. "

Callum O'Connor
Senior Analytics Engineer, The Adaptavist

"Building Harmony Between Data and Business With Sifflet"

"Sifflet serves as our key enabler in fostering a harmonious relationship with business teams. By proactively identifying and addressing potential issues before they escalate, we can shift the focus of our interactions from troubleshooting to driving meaningful value. This approach not only enhances collaboration but also ensures that our efforts are aligned with creating impactful outcomes for the organization."

Sophie Gallay
Data & Analytics Director, Etam

" Sifflet empowers our teams through Centralized Data Visibility"

"Having the visibility of our DBT transformations combined with full end-to-end data lineage in one central place in Sifflet is so powerful for giving our data teams confidence in our data, helping to diagnose data quality issues and unlocking an effective data mesh for us at BBC Studios"

Ross Gaskell
Software engineering manager, BBC Studios

"Sifflet allows us to find and trust our data"

"Sifflet has transformed our data observability management at Carrefour Links. Thanks to Sifflet's proactive monitoring, we can identify and resolve potential issues before they impact our operations. Additionally, the simplified access to data enables our teams to collaborate more effectively."

Mehdi Labassi
CTO, Carrefour Links

"A core component of our data strategy and transformation"

"Using Sifflet has helped us move much more quickly because we no longer experience the pain of constantly going back and fixing issues two, three, or four times."

Sami Rahman
Director of Data, Hypebeast

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Frequently asked questions

How does Sifflet help reduce alert fatigue for data teams?
Sifflet uses intelligent alerting strategies like business context-aware anomaly detection and lineage-based impact scoring. That means we prioritize alerts based on the criticality of the data asset involved. We also group related issues into a single incident, so your team isn’t overwhelmed with noise. This approach helps reduce alert fatigue and ensures your team focuses on what really matters.
How does data observability help ensure SLA compliance for data products?
Data observability plays a big role in SLA compliance by continuously monitoring data freshness, quality, and availability. With tools like Sifflet, teams can set alerts and track metrics that align with their SLAs, ensuring data products meet business expectations consistently.
How do Sifflet's AI agents like Sentinel and Forge improve data pipeline monitoring?
Sentinel recommends monitoring strategies based on metadata, making it easy for non-technical users to set up robust data quality monitoring. Forge goes a step further by suggesting contextual fixes grounded in historical patterns. Together, they enhance data pipeline monitoring by enabling proactive issue detection and resolution.
What makes observability essential for AI governance and ML model reliability?
ML models rely on clean, consistent data. With real-time drift detection and schema monitoring, observability tools catch issues before they impact predictions. One global consulting firm used Sifflet to detect feature drift and schema changes early, keeping their models accurate and their stakeholders confident in the results.
Can I monitor the health of my Firebolt tables in real time with Sifflet?
Absolutely! With Sifflet's observability platform, you can view the health status of your Firebolt tables in real time. This allows for proactive data pipeline monitoring and helps ensure SLA compliance across your analytics workflows.
How is Sifflet using AI to improve data observability?
We're leveraging AI to make data observability smarter and more efficient. Our AI agent automates monitor creation and provides actionable insights for anomaly detection and root cause analysis. It's all about reducing manual effort while boosting data reliability at scale.
Why is Sifflet focusing on AI agents for observability now?
With data stacks growing rapidly and teams staying the same size or shrinking, proactive monitoring is more important than ever. These AI agents bring memory, reasoning, and automation into the observability platform, helping teams scale their efforts with confidence and clarity.
Why should data alerts live in ServiceNow?
If your team already uses ServiceNow for incident management, having your data alerts show up there means fewer missed issues and faster resolution times. It brings transparency to your data pipelines and supports better data governance and trust.

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